A recent tour of the video surveillance specialist's U.S. headquarters in Coppell, Texas, lends insight into how the company is living up to its promise of providing the U.S. market with a "total surveillance solution."
IDIS made its second consecutive trip to ISC West this year, following the company's official entrance into the U.S. market at the event in 2015.
By Rodney Bosch · June 16, 2016
Traveling to Fort Worth, Texas, last week to attend ESX 2016 afforded me the opportunity to visit the U.S. offices of IDIS, a relative newcomer to the video surveillance market in North America.
You may recall the Korea-based OEM manufacturer officially introduced itself at ISC West 2015 with a big, splashy booth to show off its self-branded video surveillance gear that includes cameras, DVRs, NVRs, monitors, hubs, switches, video management software and more.
As the company works to build brand awareness on these shores, make no mistake, its strategic path and technical prowess is built on nearly 20 years of providing video surveillance equipment and expertise elsewhere globally.
IDIS asserts more than 1.7 million of its products are installed worldwide, a number said to be growing monthly by about 33,000 units. The company reinvests 10% of its turnover into R&D, with 40% of its employee base involved in R&D and product development.
As Peter Kim, head of global technical support, explained to me during my visit and facility tour, IDIS does not look to compete on per unit price. The company’s entire go-to-market philosophy is founded on providing an end-to-end solution.
“Turnkey cost is where IDIS competes,” Kim said. “Not on price per camera.”
Through the dealer channel, IDIS wants to market a total surveillance solution that is “optimized throughout the pipeline,” Kim explained. “IDIS is the only vendor manufacturing a true input to output solution.”