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The latest news and information from IDIS.

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IDIS invites you to ISC WEST 2016

IDIS invites you to ISC WEST 2016Mar 27 , 2016Hits : 3181

See the power of one solution at ISC West 2016

See the power of one solution at ISC West 2016!

You’re invited (click here to register for free) to get to know the IDIS Total Solution up close at ISC West 2016. In a world full of expensive mix and match approaches, come see how one solution, from one company -- from analog to IP, cameras, recorders, and monitors -- can change everything you know about surveillance for the better.

At booth #18063, you’ll see firsthand how IDIS does not ask users to trade quality or functionality for lower costs. It delivers both with a lower total cost of ownership and a number of unique benefits that make it an ideal fit for integrators, installers, and end-users alike. The IDIS Total Solution is fully compatible, fully scalable, and fully featured, and will help you say goodbye to over-priced, over-complicated surveillance solutions forever.

Visit us in booth #18063 and learn how simple next-generation video surveillance can be. Whether it’s the world's highest performing NVR -- boasting a class-leading network throughput up to 310Mbps, leading-edge 4K UHD video out capability, and support for H.265 (enabling a doubling of storage capacity or image quality -- or the industry-lauded IDIS 5MP 360-degree Super Fisheye Camera, you’ll see up close why global powerhouse IDIS is now the breakout name in North American surveillance and security.

When you visit IDIS in booth #18063, you'll see how the IDIS Total Solution has never been more powerful or more affordable for requirements of any size. We’ll show you how IDIS can meet every security need, no matter the size or complexity, with our game changing line of surveillance solutions, including:

 IDIS DirectIP™, the company's flagship offering and a revolutionary approach to HD surveillance, comprising the world's highest performing NVR, HD cameras, and monitors -- including 4K UHD and support for H.265;

•  IDIS Solution Suite, a full-featured VMS that works with any combination of recording platforms and offers a highly responsive and cost-effective modular design with available modules to meet key specialized needs; and

•  IDIS DirectCX, the HD-TVI offering, delivering FHD over coaxial cabling, with support for HD-TVI 2.0 and market-leading image quality. DirectCX cameras, recorders, and IDIS Center offer IDIS quality and complement existing investments in coaxial cabling.

We’ll also show you the robust integrations IDIS has with key industry partners, extending the power and possibility of IDIS innovation even further.

Book your demo today and head to ISC West booth #18063 to see the power of one solution from one company. We'll see you in Vegas!

P.S. Come take a picture in our photo booth and then upload it to our Facebook page to be entered to win a prize.


Apr 6-7, 2016


Apr 8, 2016


Booth #18063
Sands Expo
Las Vegas, NV


Copyright © 2016 IDIS Co., Ltd. All rights reserved.

Products Solutions Support Partners About Us




IDIS, a leading global security company that designs, develops, manufactures, and delivers IP surveillance solutions, today announces that it is integrating a range of its market-leading high definition (HD) cameras with world-class video management software (VMS) from Genetec Inc.

Partnership expands IDIS Total Solution offering enabling smarter HD surveillance

COPPELL, MARCH 23, 2016 – IDIS, a leading global security company that designs, develops, manufactures, and delivers IP surveillance solutions, today announces that it is integrating a range of its market-leading high definition (HD) cameras with world-class video management software (VMS) from Genetec Inc. (Genetec™).

The development–which builds on an established relationship–brings to market a powerful combination of IDIS network dome cameras, including vandal-resistant and infrared (IR) models, with Genetec™ Security Center, an open-architecture, unified IP-security solution. Security Center seamlessly blends IP access control, video surveillance, and automatic license plate recognition (ALPR) within a single intuitive interface to simplify the management of security operations and situational awareness.

Through this collaboration, IDIS and Genetec™ will make it much easier for organizations to improve safety, security, and protection for their people, property, and assets while benefitting from the multiple commercial and competitive advantages offered by smarter HD surveillance.

IDIS network dome cameras deliver unrivalled HD performance, including outstanding image quality, Full HD (1080p) resolution, a comprehensive range of advanced features, as well as multiple video streams. Thanks to the multiple video streams, this can be configured and used independently for live monitoring, recording, and remote data transmission with preferred resolution, quality, and bit rate.

Models that are being integrated and validated with Security Center will include the IDIS DC-D1223WX, a Full HD vandal-resistant dome camera, and IDIS DC-D1223WHR, a Full HD vandal-resistant IR camera. The cameras also benefit from low power consumption and require little maintenance ensuring the IDIS signature low total cost of ownership.

Security Center integrates three main security applications, including access control, video surveillance, and ALPR within a unified, intuitive user interface. Because it is built on an open-platform with a robust software developers’ kit (SDK), Security Center can also integrate third party security software, hardware, and business systems for a totally extensible, unified IP-physical security management solution.

Albert Ryu, President and Chief Operating Officer at IDIS, said, “We are delighted to announce that IDIS and Genetec are working more closely to bring innovative surveillance solutions to market. In an increasingly complex security landscape, organizations across all sectors, whether large or small, need proven, powerful systems to tackle the myriad of security and operational challenges they face. Combining high-performance IDIS cameras with the innovative, unified VMS solutions from Genetec, our customers will benefit from minimized risk, optimized efficiency, and improved performance of their security and surveillance operations.”

For more information, visit www.idisglobal.com and www.genetec.com.



IDIS announced the addition of Ryan Edwards to the IDIS America inside sales team. Edwards is the latest hire in the global surveillance powerhouse’s strategic expansion of its sales capacity in the Americas


Hiring of Ryan Edwards is latest step in the deepening of the company’s inside sales capabilities and related capacity to serve and speak to the surveillance powerhouse’s customer base. 

COPPELL, March 8, 2016 – IDIS announced the addition of Ryan Edwards to the IDIS America inside sales team. Edwards is the latest hire in the global surveillance powerhouse’s strategic expansion of its sales capacity in the Americas, and he will be based out of the company’s Dallas-area regional headquarters.

A multi-faceted talent with experience in project management, organization, sales (including back-end sales), and supporting defense and national security operations, Edwards brings a background of process- and metric-driven efforts, including key contributions in high performing team environments, to IDIS America.

Edwards will focus on net new revenue goals, deploying a variety of direct sales tools. He will also provide support to the IDIS America sales team at large and maintain meaningful interaction with integrators, VARs, and end users. In this capacity, he will also perform product demonstrations, maintain customer databases, perform lead follow-ups, and assist in designing and customizing solutions to best fit client needs.

The hiring of Edwards, a veteran of the United States Marine Corps with three combat deployments, further demonstrates IDIS America’s commitment to providing opportunities for qualified veterans in the security and surveillance field. Edwards joins a team led by Senior Director of Sales Keith Drummond, a United States Army veteran and respected industry leader.

Notes Drummond, “Since the launch of IDIS America in April 2015, it has been my pleasure to work with our industry’s best to build a world-class sales capacity in the Americas. Ryan Edwards is an emerging talent in our industry with a knowledgeable and proactive approach that will serve our customers and our company well.”

The IDIS Total Solution offers an end-to-end, single sourced offering that delivers unrivalled plug-and-play simplicity, combined with highest-quality performance, compatibility, and a low total cost of ownership. For more information on the IDIS Total Solution, visit www.idisglobal.com.


Fisheye camera from distributor

Fisheye camera from distributorFeb 15 , 2016Hits : 1870

Pro-Vision Distribution Limited, the distributor of branded CCTV and access control equipment, now offer the IDIS 360 degree fisheye camera.



Pro-Vision Distribution Limited, the distributor of branded CCTV and access control equipment, now offer the IDIS 360 degree fisheye camera.

David Westwood, External Sales Manager for Pro-Vision told us, “The IDIS five megapixel (MP) Super Fisheye Camera has received ‘recommended’ status in independent testing by Benchmark Magazine – the UK-based publication dedicated to ‘driving innovation in the security industry’.”


“IDIS’ Super Fisheye provides total 360° panoramic surveillance in HD to give operators complete situational awareness without any blind spots. The camera also increases security by eliminating the delays associated with manually panning, tilting and zooming. Featuring dual camera and client-side dewarping (including via mobile devices) operators are able to split the 360° view into smaller, more focused images for areas such as entrance points or other places that require close surveillance – such as cash registers – whilst simultaneously maintaining a panoramic view.”


David added, “As a result businesses require fewer cameras to cover any given environment and the lack of moving parts within the camera means less maintenance. This makes the IDIS Fisheye cost-effective to both install (versus the multiple cameras it replaces) as well as for reliability.”


Benchmark lists the DC-YI513W as a ‘recommended’ product noting the robust features and functionality of the camera. The magazine awards a ‘recommended’ status to products that have “no obvious flaws or performance issues, do not lack credibility and have been designed for simple installation and operation.”


About Pro-Vision


Pro-Vision is a CCTV, access control and public address equipment distributor, supplying the trade with branded equipment and associated security products. They are authorised distributors for AMG, Bosch, Canon, Dallmeier, Dedicated Micros, D-Link, Exacq, Fujinon, IDIS, JVC, LG, LiLin, Mirasys, Panasonic, Pelco, Pentax, Redvision, Samsung, Veracity, Xtralis, BPT, Nortech, PAC, Siemens among other manufacturers. Visit http://www.provision-cctv.com.


IDIS STRENGTHENS UK TEAMFeb 15 , 2016Hits : 1650

IDIS, today announced the appointment of David Williams to the position of Internal Sales Support Executive and Boris Tomson as Technical Support Engineer based out of the surveillance powerhouse’s European headquarters in Brentford.

Continued expansion demonstrates a commitment to first class, local technical support as demand surges for IDIS total solutions


BRENTFORD, LONDON, UNITED KINGDOM, 15 FEBRUARY 2016 – IDIS, today announced the appointment of David Williams to the position of Internal Sales Support Executive and Boris Tomson as Technical Support Engineer based out of the surveillance powerhouse’s European headquarters in Brentford.

Williams will be responsible for maintaining relationships with existing customers including organising training and product demonstrations as well as being instrumental in supporting business development and playing a strategic part in local marketing initiatives. Williams brings with him a wealth of hands-on sales and marketing experience as well as security operations knowledge from previous roles at SECOM and Debenhams. He also holds a Chartered Institute of Marketing (CIM) Certificate from the Oxford College of Marketing.

“IDIS is a vibrant and technology led company that has undergone tremendous global growth in the last three years. It’s exciting to join a progressive company particularly at a time when IDIS is bringing many new technologies to market, including an extended 4K line up, our Super Fisheye camera and a new UX Smart Controls PTZ,” said Williams, Internal Sales Support Executive at IDIS Europe.

Working alongside both the sales and technical teams, Tomson is responsible for telephone support, technical demonstrations as well as delivering technical training for both integrators and end users at IDIS Brentford’s dedicated training facility as well as on customer sites. “IDIS prides itself on innovation and quality, so it’s fantastic to support market-leading technology and being part of a rapidly growing global organisation,” noted Tomson, Technical Support Engineer, IDIS Europe. Tomson gained experience as a first line technical support engineer covering analogue and IP surveillance systems during his four-year tenure at Y3K.

Commenting on the new hires, Brian Song, Managing Director of IDIS Europe, said, “I’m delighted to welcome both David and Boris on board. The expansion of the UK technical team demonstrates our commitment to providing first class, local support, while the growth of our sales team is instrumental in supporting both our strategic goals as well as those of our partners.”

For more information on IDIS surveillance technologies, go to www.idisglobal.com or email uksales@idisglobal.com.


State of the Market: Video Surveillance

State of the Market: Video SurveillanceJan 31 , 2016Hits : 4932

For many years, it has become an annual refrain to declare the video surveillance market to be strong. How long that refrain continues remains to be seen, but at least for now, the state of the video market is perhaps best summed up by the words of Buzz Lightyear: “To infinity and beyond.”


There are many indications that we’ll be saying the same phrase next year as well. According to Jon Cropley, principal analyst, Video Surveillance & Security Services, IHS, 2016 is likely to see the continuation of several long-term trends in the video surveillance market. Among these trends that will drive video are the continued migration from analog to IP, aggressive price competition, further consolidation of the supply base, and the increasing importance of China to the world market.


Like much of the industry in general, 2015 was a solid year for Integrated Security and Communications, an integration firm located in Hamilton, N.J., although the company’s revenue stream took an unusual path over the course of the year.


“We had a great year overall but would say it was uncharacteristic as compared to the past years in that there were defined peaks in opportunities and activity at deferent intervals throughout the year,” says CEO Michael Thomas.


In the early stages of 2016, the company has begun to see a similar change in customer activity patterns emerge. “We have already hit some targeted goals and are responding to early customer requests for solutions. This is also a bit abnormal as compared to, say, the last five years,” Thomas says. “Although we have had double-digit growth in each year, it’s normally a slower start as companies are closing the previous year and establishing budgets for the following year.”


This deviation in the business cycle could be a harbinger for the industry as a whole that end users are placing greater emphasis on security, Thomas says. “I believe this may be a key indicator that companies are actively seeking to fund security for their facilities and that the budgets are being approved by senior management in response to what’s happening in the world around us as they seek a safer and more secure work environment for their employees,” he says.


Among those projects organizations seem to be more willing to fund are upgrades from analog to IP, many of which are long overdue. “It very much appears that end customers have finally received budget approvals for security upgrades to increase or replace video surveillance systems,” says Tom Larson, director of sales and engineering, BCDVideo, Northbrook, Ill. “There have been many projects in the retail vertical that were upgrades of analog systems that were 10 years old.”


A much less positive factor is also driving the video market, namely recent events that include acts of terror and workplace shootings. The unfortunate reality is that end users’ acceptance of video is growing with each incident.



“Events such as the San Bernardino shootings have refocused attention on real threats to areas where people gather, including large public spaces and campuses,” says Keith Drummond, senior director of sales, IDIS America, Coppell, Texas. “An already ongoing conversation regarding terrorism and homeland security has intensified, as has an appreciation of the role of video surveillance in both identifying and neutralizing threats, and providing detailed documentary evidence to law enforcement in the wake of incidents.”


Meanwhile, the industry is reaching a number of significant milestones as well, including moving past the tipping point where sales of IP products have surpassed analog. We are also on the brink of innovations such as the H.265 compression algorithm that will make 4K video more realistic for more end users, as well as higher-megapixel cameras and growing awareness of the need for data and cybersecurity and other factors.


Greater reliance on networks has also brought increased competition, primarily the form of IT value-added resellers (VARs), a trend that should continue, Cropley says.


“Network video surveillance equipment is relatively easy to physically install; however, it does require an in-depth understanding of how these cameras will affect the network they are connected over. This knowledge is already present in IT integrators and VARs,” he says. “We have seen these IT integrators and VARs enter the market as traditional security integrators have struggled to re-skill or upskill their workforce. IHS expects this trend will continue as network cameras begin to be seen as just another part of the IT network.”


However, there are many who haven’t taken a dim view of this increased competition.


“Competition is good. Those who are best educated will provide the most reliable solutions, which snowballs into new business,” says Mark Espenschied, director of marketing, Digital Watchdog, Tampa, Fla.


Rather than lament the challenges associated with stiffer competition, Hank Monaco, vice president of marketing, Tyco Integrated Security, Boca Raton, Fla., suggests seeing it as an opportunity. “Security has always been a hyper-competitive environment and market. Some outside competition can make us better at what we do. We have to raise our game to make sure we have the best technology and the best workforce so we can serve our customers well,” Monaco says.


While the video market remains strong, it is not without factors that to some extent are hindering growth. Among these is the technology itself, believes Tom Cook, vice president of sales and marketing, North America, Samsung Techwin America, Ridgefield Park, N.J. “If something was holding back growth, I believe that might be technology. A lot of companies are waiting for adoption of H.265 to make purchases. They don’t want to jump into 4K because of bandwidth and other concerns, so they’re sticking with the lower-priced solutions that are cheaper,” he says.


Customers in the retail, hospitality and restaurant industries served by Los Angeles-based integrator DTT Surveillance have to some extent delayed purchase decisions based on uncertainty around and the effect of laws that directly impact their bottom line. “With the Affordable Care Act, business owners didn’t know what the cost would be to provide insurance to their staff, which related to spending 12 to 18 months ago,” says CEO Sam Naficy. “Now that that’s been overcome and is understood, there are a number of minimum wage issues around the country. The average restaurant has 30 to 100 employees, so when they have to go up in minimum wage costs for employees, that causes huge jumps in cost and creates margin erosion, which causes owners to take a ‘wait and see’ approach.”


The decreasing equipment prices within the video market may not be positive for installers and integrators, but this trend has created greater demand for video surveillance in general. “The increase in megapixel and continuing reduction in price has lowered the barrier to entry, making video accessible for more customers,” Monaco says. “As a result, we’re seeing growth across all sectors of the marketplace.”


More Savvy End Users

Keeping pace with technology changes, end users have also evolved, bringing changes in their buying patterns for surveillance. Today’s end users are savvier and more comfortable with technology in general, meaning, many customers are taking a more methodical, deliberate approach to the evaluation and decision-making process.


“End users are doing a lot more detective work and investigation of what they should buy because there’s so much technology in the marketplace, and a lot of discrepancy in what people are telling them is best,” Cook says.


A major change is the fact that customers are in large part no longer looking specifically for hardware. Instead, they want solutions — in the most basic sense of the word.


“Nobody wants video any more. Customers are savvy and have the knowledge that cameras alone are useless,” Naficy says. “You have to provide cameras with actionable intelligence. Integrating disparate systems and layering video on top is critical.”


Rob Simopoulos, president of Scarborough, Maine-based integrator Advance Technology, has seen similar patterns in his company’s customer base. “We are seeing a trend where our customers and prospects are looking for solutions that are a single-software, unified security management system rather than just a video surveillance system. Many of them are seeing benefits in unified systems that include multiple technologies such as video surveillance, automatic license plate recognition, access control and visitor management in one user interface,” he says. “The feedback we are receiving is that this unified approach is more appealing compared to the traditional offering of individual systems/software, even with integration licensing add-ons.”


Awareness of the advanced capabilities of video surveillance systems has created a stronger bond with IT departments for integrated security, Thomas says. “Our clients are recognizing that systems have grown in capabilities and with that comes some complexity; that, coupled with the positive influence by IT partnered with security and the needs for compliance and stronger cyber policies, is changing the way companies want to be serviced.” (See “Balancing Physical Security With the Ever-Expanding Role of IT” on page 56.)


Price Pressure

Perhaps the greatest challenge for both integrators and manufacturers comes in the form of declining prices for video surveillance equipment. Driven largely by increased competition and a number of lower-cost manufacturers entering the security business, the average price for a network camera fell by more than 18 percent in 2015, according to research firm IHS.


“The rise of some new competition, especially in the all-in-one market, has created a lot of downward price pressure. It’s not a fun place to be. Vendors whose bread and butter is in the 10- to 50- or 75-camera range are feeling a lot of heat right now,” says Andrew Elvish, vice president of marketing and product management, Genetec Security, Montreal. “People are starting to work on razor-thin margins on the lower end, which is a benefit to those companies that can tightly control manufacturing, distribution and other costs.”


Integrated Security has seen pricing challenges, mainly in the small and mid-size markets, but has not felt too much pressure based on its business model. “We tend to augment video through integrations with complementing technology such as ground-based radar, video analytics and system integrations; it becomes not about the camera or the cost of the camera at that point,” Thomas describes.


Unfortunately, the commoditization that results from downward price pressure is not limited to any one product type or vertical market.


“There’s no doubt that we’re beginning to see a commoditization of products and subsequently a slight reduction in profitability on projects in our video surveillance marketplace,” Simopoulos says. To address this challenge, Advance Technology has developed and launched a number of value-added service offerings to complement customers’ video systems, including proactive system health monitoring. “These managed service offerings are providing a higher percentage of system uptime and providing our customers with an improved system experience,” he adds.


Lower price points also can make it difficult for organizations to equal their profits from year to year.


“The volume of business is there, but with price points coming down, you’re selling at a lower price than a year ago. That lower price means you have to sell more units just to level off,” Cook says. “Newer technology will help, such as multi-sensor cameras that carry a higher price tag. We’ll catch up.”


Price decreases are inevitable, so rather than bemoan that trend, Sean Murphy, regional marketing manager, Bosch Security Systems, Fairport, N.Y., suggests looking for the positive. “Declining price is a struggle for every market. It increases the importance of innovation to preserve value and shortens the profitable lifetime of products,” he says. “It can, in a long enough cycle, potentially cause commoditization — a negative for the market — but it also fuels the need to innovate.”

Turning to a Service Model

In the face of continually decreasing equipment prices, integrators must think creatively to offset the negative aspects.


“Cost is a double-edged sword. It opens up video to places where there was a barrier to entry, but it also creates lower transaction value of video purchases,” Monaco says. “The question becomes how to turn video into more than just on-site collection of evidence.”


One way to recoup some profitability is to offer value-added services that will generate ongoing recurring monthly revenue (RMR), which will increase the profitability of video projects beyond deployment. In short, services are the future of security.


“There’s a great opportunity for integrators to offer additional services to their video system solutions. One example is to offer central station monitoring. If designed and implemented appropriately, analytics-enabled cameras can be deployed to protect property lines or building perimeters, providing detection and verification — often before intruders even reach the building,” Simopoulos says. “Coupling this with central station operator involvement through talk-downs and verified dispatch, these systems add another layer of security to end users’ facilities and are a great way for integrators to earn significantly valued RMR for their business.”


DTT has long recognized the importance of shifting to a service-based model. “Hardware costs for cameras are irrelevant. It’s almost like a cell phone — you’re getting it for the services,” Naficy says. “We’re not in the business of hardware. We’ll install a recorder and maybe four to 12 cameras at a location and then it’s all about the services we provide after installation.”


The expanding role of IT in video surveillance today has made it easier for integrators to take advantage of selling value-added services.

“Our value as an integrator to end users is providing a holistic approach to security,” Monaco says. “It’s not just about technology, but also ongoing services. IT organizations are more involved in decisions or influencing the decision process of video security technology, and they’re more used to subscription-based services for ongoing services.”


Beyond Security


The growing number of networked devices, known as the Internet of Things, creates opportunities to pull together data from a wide variety of security and non-security devices and systems, which then can be used for both security and operational purposes.


“There has been an explosion of sensors, and customers are adding more and more. The challenge is to figure out how to manage, make sense of and correlate the data from all of these sensors,” Elvish says.


Integrating video, access control, identity management, time and attendance, and other systems can extend applications of the video system beyond security and into providing information for other corporate or operational needs. Video analytics such as heat mapping and people-counting enable more organizations to gather more business intelligence, further strengthen the effectiveness, value proposition and profitability of video.


“We’re seeing large retail customers using video analytics to analyze shopper traffic and other more operational factors. This goes a long way toward opening up other revenue streams beyond traditional security,” Monaco describes. “Integrating video with other technologies can help customers do a better job at complying with company operating processes and setting standards over multiple sites. These are benefits that integrators can ascribe to video. We have to think beyond traditional forensics and loss prevention. Video is helping people as they think about managing their business and delivering more value.”


Video analytics have come a long way in the years since their introduction, when end users became fed up with the inability of providers to deliver the promised performance. This has significantly contributed to the ability to deploy video for more and more applications, but it’s important to remember those early days, says Dan Cremins, director of product line management, March Networks, Ottawa, Ontario, Canada.


“Analytics are better now than they were in the beginning. This enables a wider variety of security and non-security applications,” he says. “With analytics, video becomes part of ‘big data’ and can be used more for information in addition to security, but it has to be applied in the right way. If it isn’t, end users will lose confidence in analytics again.


“There are very meaningful operational opportunities that I refer to as the Internet of Security Things,” he says.


The ability to pull together all of that data to provide a cogent view into the system can provide valuable insight for operations, risk, compliance, marketing and other purposes in addition to security. This also allows customers to shift video surveillance from a capital expenditure to an operating expense, making cost more palatable.


“More people have access to the same video, so by providing more to existing customers with the same solution, it’s easier to make the ROI case,” Cremins notes. “Our retail customers have no problem with the budget because security can often get these other departments to chip in because they can use the video for different purposes.”


VSaaS & the Cloud

There has been a great deal of talk within the industry for several years about the promise of the cloud for video surveillance applications. While there are vertical segments and end users that are taking advantage of the many benefits, the cloud has yet to deliver on its full potential.


“While I do see cloud storage and VSaaS systems, as well as hosted access control, as drivers for RMR for any integrator or security dealer, the market is in its infancy in many ways,” Thomas says. “I believe there is a large part of the market that is not served, and we will see more sophisticated solutions enter the market. Many solutions today are great solutions for property managers and retail, for example, but are not being easily adopted by larger companies. I believe that if you look at SaaS and PSIMs, there will be a time where these products meet those expectations.”


Espenschied believes that opportunities exist across all vertical markets. “The backup of video to the cloud is in demand and will continue to be an opportunity for manufacturers. Direct-to-cloud surveillance is good in theory, but local recording and cloud backup is still the more reliable approach. Rather than VSaaS, edge camera systems with cloud access and backup present a more realistic opportunity.”


Sam Belbina, director, strategic sales, Hikvision USA, City of Industry, Calif., adds, “Unfortunately, it has been slower than expected to be adopted because of concerns around cybersecurity and control over data. Many customers are reluctant to let go of their data. So while the cloud and VSaaS are out there, they have not been embraced as expected.”


For more on the security of networks and the cloud, see “The Cybersecurity Effect” on page 49.


The DIY Outlook

More than one-third of dealers and integrators interviewed for SDM’s 2016 Industry Forecast placed DIY at the top of the list of the greatest competition they face today. While these solutions have had the greatest impact on the residential and small business markets, research firm IHS projects this segment will not only continue to grow annually but will increasingly expand farther into the commercial sector.


“DIY is definitely growing and I’m sure it affects people’s buying patterns. They see a low-cost solution in a store and wonder what the difference is,” Cremins says.


These solutions may be fine for some end users, but they lag far behind the features and functionality of professionally installed systems.


“We saw a lot more DIY in the second half of 2015 with technologies like Netcam, the Rain doorbell and Canary,” says Christie Hamberis, senior vice president, ScanSource Networking and Security, Greenville, S.C. “The home market is prime for those solutions, but features and functions over the long term will play big in end users’ buying decisions.”


For Samsung Techwin America, DIY has been a successful endeavor.


“For us, DIY is gigantic; it’s part of our company. We sell tremendous amounts of DIY solutions through Costco, Home Depot, Lowe’s, Sam’s Club and others,” says Samsung’s Tom Cook. “Our $69, $89 and $149 cameras are selling like hotcakes. We will be bringing that into the commercial realm, so it will be coming over into our market. But it’s not for everyone.”


End users are being enticed more and more to purchase and set up video surveillance systems without using a professional installer, says Mark Espenschied of Digital Watchdog. “However, we feel that this trend has always cycled back to the demand for the professional installer in commercial and large consumer applications.”


The good news about DIY is that it is possible for dealers and integrators to participate in and generate RMR from that segment of the market. Several of the largest security dealers already have DIY offerings.


The Cybersecurity Effect

2016 Year in Congress — A Short Timeframe to Consider Trillions of Dollars for the Government

Balancing Physical Security with the Ever-Expanding Role of IT

The Interoperability Facilitator 


The Cybersecurity Effect

One of the main reasons adoption of cloud-based video services have not grown as much as anticipated is end users’ concerns about data security. Confidence in the ability to secure networks and data seems to wane with every high-profile data breach.


“Data security is a real concern for the American people in general,” Hikvision’s Sam Belbina says. “This issue will never die; it’s going to be with us forever. The dilemma is to figure out how to address it.”


In addition to potentially holding back adoption of cloud-based video, cybersecurity concerns have also led to end users re-prioritizing their security goals.


“Everywhere you go, you hear about cybersecurity. It’s a real concern,” says Christie Hamberis of ScanSource. “As a result, we’re going to see a shift in security budgets from physical to the network side.”


Previously, many video surveillance manufacturers viewed network cameras as edge devices. As such, they expected that they would benefit from the network security IT departments provide, says Jeff Whitney, vice president of marketing, Arecont Vision, Glendale, Calif. In light of recent network breaches, that mindset has shifted.


“Growing awareness, however, has led to concerns that while a network camera typically doesn’t have the computing horsepower to become a point of attack on the network should it be improperly accessed, video from it could potentially be hijacked or the camera disrupted,” he says.


The result is that several leading network camera providers, including Arecont Vision, now build more cybersecurity features into their products. Basic features such as 16-character ASCII passwords and issuing user recommendations for initially setting and later updating passwords regularly are becoming best practices for many manufacturers, Whitney relates.


With high-profile breaches coming through HVAC firmware and other seemingly unlikely entry points, the “security of security” has become critical. However, says Andrew Elvish of Genetec, the physical security industry hasn’t given much thought to managing data from IP-based cameras and other devices securely as it moves through corporate networks. “It’s impossible to understate how important cybersecurity is for physical security. While the industry has been pushing strongly for IP-based solutions, I don’t think the security of security has gotten enough mindshare.”


Education has been central to Scarborough, Maine-based integrator Advance Technology’s push toward ensuring IP-based cameras are secure from potential breaches. “We’ve been learning from the leadership of Bill Bozeman at PSA with regard to the changes integrators need to make to their business to improve their cybersecurity posture,” says Advance Technology’s Rob Simopoulos.


In addition to pursuing training for its employees and sending them to cybersecurity conferences, Advance Technology also has partnered with cybersecurity experts to assist the firm in making improvements to its business practices. “Our goal is to continue to become more knowledgeable in regards to what we can do to protect our customers and deploy video surveillance systems with improved cyber hygiene,” Simopoulos describes.


 “It’s very important to be able to prove why a camera can’t be hacked and show what you’re doing to ensure that it’s not going to be hacked,” says Samsung Techwin America’s Tom Cook. “Some companies are vigilant and some aren’t, so the desire to move to the cloud might be prevented by customers’ reasonable doubt about cybersecurity.”


Having built its entire business on providing cloud-based and other services to support the video equipment it installs, integrator DTT recognizes the importance of network security. Because the company’s focus is on the retail, hospitality and restaurant verticals, that means ensuring that video devices comply with the Payment Card Industry Security Standard (PCI), which calls for some of most stringent network security requirements.


“We’re very adamant about PCI compliance and cybersecurity because we’re also accessing credit card information with POS system integration. Most customers wouldn’t even look at us if we weren’t,” DTT’s Sam Naficy says.


“Security is a real pain point as we move to the cloud, so we’re very conscious of ensuring encryption from the edge to servers to the cloud — all the way upstream and downstream,” says Hank Monaco of Tyco Integrated Security.

2016 Year in Congress — A Short Timeframe to Consider Trillions of Dollars for the Government

The United States begins the second session of the 114th Congress in mid-January (at the time of this writing). Congress will be working under a very constricted timeframe due in large part to the national election schedule. The majority of the $1.5 trillion federal budget was approved prior to Christmas, but in the first six months of 2016, Congress will review President Obama’s last federal budget request for all agencies.


This year will bring many interruptions. The Congress will recess for the July political conventions as well as their August summer break, and focus squarely on campaigning in September and October. More than 85 House and Senate members have already announced their retirement; and usually in an election cycle there are changes in seats, so this will be a critical November for control of the House and Senate.


Congress will reconvene after the November elections for a “lame duck” session from Thanksgiving to the end of the year where funding bills and end-of-session bills need to be passed and considered.


One of the areas of opportunity that ESA will be reviewing in the video surveillance marketplace for the next year is the funding process of grants that are provided from federal departments and agencies to states by a formula basis. In many of these programs, allocation of monies have been used by local governments to purchase, install and maintain video surveillance equipment to protect business districts, public housing and other locations within a community. A wide variety of funds is therefore available for competitive procurement by cities, counties and other localities based on funds appropriated not just from Congress, but also from the state governments.


ESA’s “Congressional review of the fiscal year 2016 budget approvals from December 2015” will be presented at the ESA Leadership Summit and to ESA members.

There will be another round of monies to be appropriated in the 2016 calendar year by Congress, which will include hundreds of millions of dollars to states from the Department of Homeland Security and many other well-funded programs that provide funding from the federal government to a state and then onto local areas.


In addition, ESA is working closely with other industry companies and supportive groups to make funds available from the federal government specifically to K-12 school security projects at the state level. ESA has supported the creation of a School Security Caucus of House members, started by Rep. Brooks, R-Ind., and Rep.

Larsen, D-Wash., to call attention to the need for security technology in schools to prevent terrorist or criminal activities and save lives and property. These efforts will focus on the Departments of Justice and Homeland Security. — Contributed by John Chwat, director of government relations, Electronic Security Association

Balancing Physical Security with the Ever-Expanding Role of IT

Many of our clients are seeing a shift in budgets moving from security to IT for implementation of the infrastructure. We see the IT departments of many organizations adopting a model whereby their security directors and/or departments are internal customers or stakeholders that they serve, but IT defines the standards and requirements. So while security or procurement would have been the decision makers in the past, IT departments are heavily involved in evaluating the designs and security of devices installed on the network.


We see this as a good thing for companies like ours that are structured with resources to support this shift. Companies with a high “IT IQ” will see opportunities to serve their customers in more ways, while companies that have not made this investment in their people or changed their hiring practices to value these areas will see erosion in business opportunities with larger corporations or clients with more sophisticated requirements. Security systems such as access control and video surveillance are considered business-critical now for many clients, and we see IT as a partner.


However, from our clients’ perspective there need to be checks and balances regarding access to sensitive information required for business compliance and investigations. In some or most of our clients, IT supports the infrastructure but security audits access so IT doesn’t deem itself as the highest level holding all the information. It a good balance that’s has served our client base well. — Contributed by Michael Thomas, Integrated Security and Communication

The Interoperability Facilitator

Standards are essential in the networking world due to the wide variety of available hardware and software; they exist to ensure network design compatibility. Video developers and end users often need a common interface that allows them to easily connect products from a diverse set of manufacturers, both for immediate use and for future upgrades. This prevents end users from being locked into using solutions from a single manufacturer and being tied to that manufacturer for the lifecycle of the system.


ONVIF is an open industry consortium that is committed to standardizing communication between IP-based physical security products to ensure their interoperability and to facilitate their integration. Membership includes manufacturers, software developers, consultants, systems integrators, end users and other interest groups. ONVIF’s profile approach establishes fixed sets of functionalities for devices and clients that are mandatory to be considered conformant with an ONVIF profile.


ONVIF’s video profiles, Profile S and Profile G, address mature features and group them together in profiles, allowing many VMS manufacturers to outsource interoperability using the ONVIF specification. For example, imagine that a VMS manufacturer maintains support for 150-plus different camera manufacturers and that each manufacturer has 20-plus different cameras. This adds up to 3,000 individual drivers that have to be maintained and tested. In addition to this, there are firmware updates that require driver maintenance.


When manufacturers use ONVIF’s video standard, they can essentially outsource driver maintenance to the ONVIF profile specification and instead of addressing 3,000 individual drivers, they can address just one — ONVIF’s profile. With developers spending less time on interoperability driver maintenance, video manufacturers can concentrate their resources on the development of new innovative features and functions.


The use of ONVIF conformant products can also dramatically reduce the time spent on the design and installation process, since the devices and clients communicate using standard ONVIF interfaces instead of relying on unique software integrations between particular devices, such as cameras or door controllers, and clients such as video or access control management software.


Ultimately, though, the ONVIF standard is designed to make life easier for the people who use the products. By facilitating the interoperability of video devices and clients and other physical security systems, ONVIF makes it easier for systems and devices from different manufacturers to work together, which results in greater freedom of choice for end users. As the demand for interoperability grows, more companies want to work with ONVIF because the ONVIF specifications have struck a chord with end users, who are starting to demand interoperability when specifying a new security system. —Contributed by Per Björkdahl, ONVIF Steering Committee chair