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Sedar Rolls Out IDIS DIRECTIP™ Across ITS Middle East Operations

Sedar Rolls Out IDIS DIRECTIP™ Across ITS Middle East OperationsJan 17 , 2015Hits : 5001

The prestigious soft furnishings company implements full-HD DirectIP surveillance to enhance security, increase productivity and support international expansion


DUBAI, UNITED ARAB EMIRATES, 18 JANUARY 2015 – IDIS today announced that Sedar, a leading brand in the world of window fashion and fine furnishings, has rolled out IDIS DirectIP full-HD surveillance across is sales, manufacturing and warehousing operations in the Middle East.


Headquartered in the United Arab Emirates (UAE), Sedar employs 2,500 people serving a multicultural base of middle to high-end income customers.  With ambitious expansion plans, Sedar wanted to increase the security and safety of its customers and staff, increase productivity and manage authorised entry into company premises.  The company also wanted added flexibility to help maintain quality control across the business and to ensure compliance with best working practices.


After careful evaluation, Sedar selected IDIS DirectIP based on its high performance, quality, low cost of ownership and the customer service and responsiveness of the IDIS sales and technical team. DirectIP offered Sedar a complete end-to-end solution comprising a range of IP cameras, Network Video Recorders (NVRs), monitors, bundled IDIS Center™ Video Management Software (VMS) plus switching hubs and accessories.


Following a successful trial in March 2014, Sedar began a phased roll out of a 400+ camera and forty NVR DirectIP solution across its UAE multi-site company headquarters, twenty plus prime location showrooms, a 50,000 square metre distribution centre in Riyadh, Saudi Arabia and eight major warehouses.


Plug and play simplicity meant the installation was completed with minimal engineer training and no disruption to routine operations. At each location installation took approximately two days including all infrastructure, configuration, and commissioning. A control centre at Sedar’s


Sharjar headquarters coordinates centralised live monitoring of all locations by a small team of operators.  Supporting Sedar expansion plans, the company can easily extend video surveillance connectivity to each new international location that comes online, including franchise operations worldwide.  


Imad Najjar, Sedar Marketing Manager said: “Sedar is a trusted brand with a strong commitment to quality. To uphold our high standards while supporting an ambitious multinational growth strategy, we wanted a state-of-the-art security surveillance system that offered exceptional performance without placing a heavy burden on company time and resources. We were immediately impressed with IDIS DirectIP™. It was user friendly, technically robust and offered everything we required – it was in a different class.”


Since implementing the solution, Sedar has reported a 10% increase in staff productivity, fewer reports of unauthorised access to company premises and fewer calls to investigate potential concerns about employee behaviour.


Harry Kwon, General Manager, IDIS Middle East, noted: “The speed of the Sedar rollout across multiple international sites is testament to DirectIP’s true plug-and-play simplicity, which also eases the burden of routine maintenance. Combining this with no annual license fees and low power consumption, we were able to offer Sedar an industry-leading low cost of ownership, while enabling significant operational efficiencies. We look forward to working with the Sedar team as they continue to expand their operations across the region.”


Sedar is pursuing an ambitious growth strategy, including franchise opportunities, to further extend its reach. During 2015 new retail outlets are due to open in the Middle East and North Africa (MENA) region that will implement IDIS DirectIP for all security and safety operations.  

IDIS Named to the World’s Top 50 Security Companies

IDIS Named to the World’s Top 50 Security CompaniesDec 9 , 2014Hits : 5397

Seoul, Korea, December 10, 2014 - IDIS, a global leading provider of surveillance solutions and technologies, today announced that the company has been named in A&S magazine’s prestigious Security 50 for four consecutive years.  The Security 50 is an annual ranking of world’s largest 50 security manufacturers in the areas of video surveillance, access control and intruder alarms, and is solely based on financial performance. 



"In recent years, IDIS has successfully transformed our business to focus on IP-based solutions with the award-winning launch of our groundbreaking DirectIP™ network surveillance solution and business expansion across EMEA markets. We are truly honored to be named among the World’s most prestigious companies since 2011 and I believe this recognition from A&S Security 50 is a testament to our ongoing success," said Y.D. Kim, CEO of IDIS.

During 2009 - 2013 period, IDIS has shown double-digit growth in revenue, and vigorously expanded its business portfolio by acquiring HDPRO, another Security 50 company specializing in surveillance cameras. Moreover, the company has established overseas operations in the UK and Netherlands, and, in 2015, IDIS will further expand its operations in US and Middle East markets to seize opportunities in the fast-growing IP surveillance market.


About Security 50
Security 50 Ranking by A&S International recognizes companies in variety of security areas for demonstrating outstanding achievement and development. The Security 50 exhibits world’s top 50 companies in the physical security industry including video surveillance, access control and intruder alarms. All Security 50 participants were required to provide audited financial reports. For more information, please visit: 

IDIS to Lead Industry Innovation at INTERSEC 2015

IDIS to Lead Industry Innovation at INTERSEC 2015 Dec 4 , 2014Hits : 4251

IDIS to showcase its expanded Ultra High-Definition and H.265 compliant DirectIP™ line up together with a powerful range of integrated solutions  

BRENTFORD, LONDON, 5th DECEMBER 2014 – Confirming its position as a world leading,  dedicated surveillance powerhouse, IDIS today unveiled plans to further extend the capabilities and range of its DirectIP™ one-stop-shop surveillance solution at Intersec 2015, due to take place at the Dubai International Convention and Exhibition Centre on 18-20 January. 




Cementing a commitment to lead technological advances in surveillance monitoring, IDIS will showcase the ultimate surveillance experience on stand S1-B20 with its 4K Ultra High-Definition (UHD) technologies encompassing a line up including the latest 8MP IP cameras and UHD surveillance-grade monitors.  The expanded DirectIP™ range includes H.265 compliant cameras and video management software (VMS), which builds on the IDIS promise of industry-leading performance and affordability.


During the show, IDIS will also showcase its most sophisticated DirectIP™ solutions to date.  Responding to challenges from a range of industry sectors, the IDIS team will demonstrate bespoke DirectIP™ surveillance solutions for transport, retail and the enterprise markets. Presented across a technology partner zone, IDIS will introduce an array of integrated solutions including Automated Number Plate Recognition (ANPR), facial recognition and DirectIP™ integration with access control from the world’s leading manufacturers.


Brian Song, Managing Director, IDIS Europe, said, “Delivering on our commitment to innovation, we want to lead the industry again at Intersec with the introduction of our expanded UHD and H.265 compliant technologies.  Visitors to the show can look forward to being part of our ultimate surveillance experience and see how DirectIP™ surveillance solutions deliver benefits across the entire security buying chain, from distributors, installers, and integrators through to end user customers.”

IDIS Releases a Range of  Motorised Focus and Zoom Dome Cameras

IDIS Releases a Range of Motorised Focus and Zoom Dome CamerasDec 2 , 2014Hits : 3851

The new DC-D2233 Series further reduces installation and commissioning time by extending DirectIP™ plug-and-play simplicity


BRENTFORD, LONDON, 02 DECEMBER 2014 – IDIS has announced a new range of motorized focus and zoom dome cameras expanding its DirectIP™ camera line up.  The new full-HD, two mega-pixel cameras allow auto-focus to build upon DirectIP™ plug-and-play technology and further reduce installation and commissioning time for installers and integrators.


The new IDIS DC-D2233 Series dome cameras are available in five variations. With all models offering the latest vari-focal motorized focus and zoom (MFZ) lenses, extensive features also include true day and night capability, built-in heaters, rugged IP66, and IK10 housing, all making the DC-D2233 Series perfect for both indoor and outdoor installations.



The new range also makes DirectIP™ true plug-and-play set up even easier.  Zoom and focus are controlled directly from DirectIP™ network video recorders (NVR), or even remotely, to make fine tuning issues a thing of the past. The result is less implementation and commissioning time as well as the streamlining of routine maintenance.


Martin Cowley, Channel Manager at IDIS Europe, commented, “When we launched DirectIP™ we made a promise to make full-HD and network surveillance easier to implement and more cost effective without ever compromising on quality or performance.  We’re continuing to building on that promise by extending our DirectIP™ line up and developing off-the-shelf integrations with leading access control systems and security management platforms to ensure a lower cost of ownership.”

Sawbridgeworth Town Council Implements IDIS DIRECTIP™ Surveillance

Sawbridgeworth Town Council Implements IDIS DIRECTIP™ SurveillanceNov 16 , 2014Hits : 3976

Cost effective and high performance full-HD surveillance enhances public safety and security across Hertfordshire town centre


BRENTFORD, LONDON, 17 NOVEMBER 2014 – Sawbridgeworth Town Council in Hertfordshire has completed its upgrade to next generation IDIS DirectIP™ full-HD wireless network surveillance.  Designed and installed by systems integrator, Sunstone IP Systems, the council selected the DirectIP™ solution based on performance, affordability and Sunstone’s innovative system design. The system, which is ‘free to air’ also provides Sawbridgeworth with significant ongoing savings against using leased lines.



With incidents of theft, vandalism and anti-social behaviour Sawbridgeworth Town Council wanted to upgrade its surveillance capability to cover shopping areas, main thoroughfares and its new town council offices.  Following a thorough technology evaluation, Sawbridgeworth selected Sunstone IP Systems for its forward thinking approach encompassing IDIS DirectIP™ full-HD cameras, IDIS video management software and a digital wireless network to keep infrastructure and installation costs to a minimum. The Sunstone team demonstrated how next generation technologies from IDIS, including the intuitive software platform, would support the detection of criminal activity and ensure public safety.
Sunstone installed a digital point to multi-point wireless network throughout the town with link speeds in excess of 100mbps per location. The network currently supports external DirectIP™ dome cameras, installed on existing Hertfordshire County Council owned lamp posts, back to DirectIP™ network video recorders (NVRs) located in Sawbridgeworth’s town council offices.  The vandal proof, day and night cameras feature infrared, audio input and output as well as motorised vari-focal lenses for ease of configuration. The cameras provide coverage of the town centre, including a major road junction and thoroughfare in and out of London, plus the new town council premises.


The Sunstone designed system provides council staff with a centralised monitoring capability, while giving Hertfordshire Police remote access to full-HD footage in order to detect and solve crime including while on the move via tablets. To date the DirectIP™ solution has provided vital evidence for three crimes since its implementation in the late summer of 2014, and has become a blueprint for town centre surveillance in the Hertfordshire and Essex area.    

Richard Bowran, Town Clerk of Sawbridgeworth Town Council, said, “Frustrated with much of the dated technology and inflexible, expensive service levels on offer we talked with Sunstone about their innovative approach to providing a solution for Sawbridgeworth. Their solution fits in with our conservation area, covers with remarkable clarity the key areas of the town and is expandable for the future. Commended by Hertfordshire Police, it has already proved its worth in safeguarding the people of the town.”
Paul Schellhaas, Managing Director, Sunstone IP Systems, added, “The IDIS DirectIP™ solution has enabled us to present a very competitive offering that combined high performance with plug-and-play installation and simple configuration. We are thrilled that the implementation has now become a showcase for other town councils looking to affordably upgrade to full-HD and network surveillance.” 




Collaboration delivers cost savings and convenience through the wireless networking of DirectIP™ surveillance


BRENTFORD, LONDON, 10 NOVEMBER 2014 – IDIS, the dedicated surveillance powerhouse, has formed a technology partnership with SilverNet, the wireless networking solutions specialists.  The partnership has seen customers utilising SilverNet’s products to deliver wirelessly networked DirectIP™ surveillance solutions to deliver tangible cost savings.



“We are delighted to have the opportunity to work closely with SilverNet who share our view that a seamless integrated solution is a key factor in ensuring that our mutual clients can achieve the maximum return on their investment in a video surveillance system,” said Jamie Barnfield, Senior Sales Manager at IDIS Europe.


“IDIS and SilverNet’s technical teams have successfully cooperated to ensure compatibility between our two company’s respective products. This has resulted in an immediate benefit to our clients who are specifying SilverNet systems because they wish to take advantage of the costs savings that can be achieved by a wireless networking solution.”


Utilising a wireless network as a method of transmitting video and data can result in massive savings compared to the cost of traditional cabling methods or leased lines, and as such offers a highly cost-effective option for businesses and organisations that are looking at ways to reduce their ongoing infrastructure costs.


Packaged as an end-to-end solution, DirectIP™ comprises a range of cameras, monitors, network video recorders (NVR) and comprehensive video management software to deliver unrivalled plug-and-play simplicity, combined with highest-quality performance and reliability.