Performance, simplicity and affordability drive the most quintessentially British luxury label to install full-HD surveillance from IDIS
BRENTFORD, LONDON, 17 MARCH 2014 – DAKS, one of Britain’s major fashion companies, has implemented IDIS DirectIP surveillance at its flagship stores on Old Bond Street and Jermyn Street in the heart of London. IDIS partner and one of the UK’s fastest growing security systems integrators, Rutledge Integrated Systems (RIS), won the contract to install and maintain the IDIS DirectIP solution through a competitive bid situation.
Previously using an aging analogue CCTV system, DAKS faced an increasing level of theft, with the legacy system providing inadequate views of shop floors, coupled to poor clarity of image and slow retrieval of footage. DAKS selected the RIS and IDIS solution based on performance and affordability combined with RIS’s security expertise and experience in high-end retail environments.
The DirectIP full-HD solution features sixteen two-megapixel flat dome cameras with wide angle lenses at the flagship DAKS store on Old Bond Street plus eleven cameras at Jermyn Street. Connected to 32-channel DirectIP NVRs, staff are able to monitor stores directly from the cash desk to quickly detect any suspicious behaviour, rapidly retrieve footage and subsequently reduce shrinkage. The unobtrusive flat dome cameras and the sleek design of DirectIP NVRs are conducive to the high-end retail experience offered by the DAKS luxury label. With Royal Warrants granted from three members of the Royal Family, DAKS values the quality, reliability and innovation that the DirectIP solution encompasses, allowing the fashion company’s brand identity to flow through to its security operations.
Commenting on the solution, Ray Price, Head of Maintenance at DAKS, said, “The DirectIP solution offered us the complete 360° surveillance capability we were looking for. Continually impressed with its outstanding HD resolution and clarity, our staff have quickly adapted to the solution using its simple and intuitive interface. The RIS and IDIS solution offered us a fast return-on-investment through a reduction in theft, while the elimination of annual video management license fees ensures a low cost of ownership.”
Andy Rutledge, Managing Director, RIS, said, “DirectIP™ provided the performance and affordability DAKS demanded allowing us to offer a compelling and competitive solution. DirectIP is an especially good fit for the retail sector, featuring 30 images per second to deliver real-time full-HD across multiple cameras with next to no network latency. This enables DAKS staff to quickly and accurately detect any suspicious behaviour.”
Lewis Hayzelden, Operations Manager, RIS, added, “DirectIP facilitated a simple and rapid out-of-hours installation without disrupting a busy retail environment. Using true plug-and-play simplicity, we implemented the solution and trained DAKS staff at each of the stores in under eight hours.”
–– Ends ––
For further information on IDIS and DirectIP™, please contact:
Tara Farley, Marketing Consultant
+44 (0)7785 707714 or e-mail firstname.lastname@example.org
Benjamin Bryant, Public Relations Consultant
+1 (703) 868 1262 or e-mail email@example.com
IDIS is a global provider of video surveillance solutions and technologies for a wide range of commercial and public sector markets. Headquartered in Korea and operating across 60 countries with branches in the UK and Netherlands, IDIS is the world’s leading DVR manufacturer with more than 1.7 million installations worldwide.
Today, IDIS leads the HD video surveillance market with its end-to-end DirectIP™ solutions comprising a range of IP cameras and network video recorders. DirectIP™ delivers unrivalled plug-and-play simplicity combined with highest-quality performance, compatibility and industry leading pricing. To learn more about IDIS or DirectIP™ solutions, please visit www.idisglobal.com.
About Rutledge Integrated Systems (RIS)
With a wealth of experience in the design, installation and servicing of CCTV, access control and intruder alarms, Rutledge Integrated Systems (RIS) is establishing itself as one of the fastest growing integrated security system companies in the UK.
Through our nationwide network of highly skilled and experienced engineers, we are able to provide a service that is second to none. With the versatility, capabilities and parts facilities to maintain all types of security equipment, coupled with fast response times. RIS have a wide range of clients from all industry sectors both public and private sector. For more information, please go to www.rislimited.co.uk or e-mail firstname.lastname@example.org and telephone +44 (0)845 557 7210
The DAKS name has always been synonymous with British Heritage, style and elegance. Originally founded in 1894 by Simeon Simpson, who provided a bespoke tailoring service in Middlesex Street, in the City of London, soon earning a reputation as ‘Simpson’s Suits’.
In 1934, Alexander Simpson, the second son of Simeon Simpson, invented a completely revolutionary garment, a milestone in fashion, introducing a style of trouser that featured an adjustable waistband that eliminated the need for belts and braces that were restrictive yet necessary for British Gentleman up until this point.
Today the brand is one of the UK’s most quintessentially British luxury labels, specialising in fine tailoring and accessories for both Men and Women. The brand’s unique House Check, which is recognised worldwide, was introduced in 1976 and has become an international symbol for the brand, featuring heavily throughout the clothing and accessories ranges.
DAKS is very proud to hold Royal Warrants granted from three members of the Royal Family. Our Warrant from Her Majesty the Queen dates from 1962, that from the Duke of Edinburgh from 1956 and that from The Prince of Wales from 1982. The Royal Warrants are a hard-earned reflection of excellence of product and service and are rigorously scrutinised by the Royal Warrant Holders Association every five years.
Over the years, DAKS has enjoyed a strong affiliation with sport and the brand has contributed actively to the sports world. DAKS slacks were at the forefront of sportswear and supplied uniforms for many of the British national teams for golf, tennis, cricket and football. These contributions have been much respected in both the sport and fashion world.
Worldwide, DAKS is exported to 30 countries and sold in over 2,000 speciality shops, major stores and concessions. With a strong reputation in the Far East markets, DAKS has been sold under license in Japan for over 30 years and in Korea is the number one non-domestic brand. Standalone stores in Hong Kong, mainland China and Taiwan confirm DAKS’ position as a truly global brand.
DAKS, as one of Britain’s major fashion companies, continues to uphold the values of quality, reliability and innovation first established by Simeon Simpson over 100 years ago. These values remain unchanged and paramount to the brand’s identity, as does the pursuit to create much loved British classics.