Starbucks looks to smarter surveillance technology as expansion continues
The first Starbucks coffee house opened in in Moscow in 2007 and in ten years the chain’s growing popularity across Russia has seen more than 100 outlets open. There are now several different store formats including classic coffee shops located in shopping centres; stand-alone stores characterised by open vaulted ceilings; smaller kiosk outlets; and drive-through outlets where customers can buy fragrant coffee and fresh-baked goods round the clock without leaving their cars.
A robust video solution to work
in a variety of settings
With thousands of customers visiting stores every day, and hundreds of staff to take care of, Starbucks’ management wanted a robust, flexible video surveillance solution that would operate effectively in every store location and in all store formats.
AVIX, a leading Russian distributor was challenged with designing a system that would deliver optimum quality video regardless of the store format and make use of older legacy cameras in certain locations. The system also needed to be convenient to install while maintaining the aesthetics of each outlet with the ability to focus in on sales transactions in real-time.
The system was required not just to ensure high security standards but also to be used by Starbucks’ senior operations managers to control efficiency and underwrite customer service and performance as the number of stores continues to grow.
IDIS VMS allows easy monitoring of IP and
Following a survey of the latest solutions AVIX recommended IDIS
technology as the best option for reliable, scalable video that
could be remotely accessed via PCs and mobile devices.
IDIS Solution Suite was identified as the best video management
software option to integrate existing legacy equipment, the
analogue IDIS DirectCX® range to leverage existing infrastructure
as well as the latest IDIS IP solutions.
The VMS also offered the most user-friendly and convenient for
use not only for Starbucks security controllers but also by the
senior operations managers.
In the classic coffee house outlets IDIS HD TVI DVRs have
been installed handling either 8 IDIS cameras (TR-3108) or 16
cameras (TR-4116) depending on the site requirements. A mix of
analogue and IP camera technology is used across the Starbucks
estate, giving maximum design and installation flexibility. New
drive-through outlets are protected by a combination of external
and internal cameras.
In the shopping centre kiosk outlets an easy-install and compact
full-HD flat dome camera (DC-F1211) has been deployed, while
a compete view of the entire point of sale is covered by a vandalresistant
IR camera, the DC-D2233WR, with both cameras linked
to an H.265 4K recorder (DR-2304P).
Results and Benefits
A scalable surveillance system that paves the way
for further growth
Senior staff in the Starbucks operations department, and security
managers, now use the video system day-to-day, verifying working
hours, maintaining quality standards and controlling incidents.
" This IDIS solution gives us excellent video quality the operational
control we need to manage our continued expansion. The IDIS
Solutions Suite VMS is comfortable and convenient for remote
monitoring and it works perfectly by allowing our current mix of IP
and analogue cameras, including the latest IP IDIS models and
equipment. The system is future scalable, and we will easily adapt
it to changing needs. "
General Manager “SVS Project” – Starbucks Partner
Following the success of this first phase installation a comprehensive
upgrade to IDIS video cameras is being implemented across the
entire Starbucks estate.