‘Smart, intuitive solution’ from IDIS claims top spot in popular Video Management Software category

LONDON, UNITED KINGDOM, 15 OCTOBER 2025 — IDIS Smart Privacy Masks has been confirmed as overall winner of the 2025 Benchmark Innovation Awards, in the highly-respected Video Management Software category.

Smart Privacy Masks is IDIS’s patented innovation designed to support critical live surveillance operations by enhancing both the ease of use and the accuracy of real-time video feeds, while also protecting individual privacy. It prevents mask peeling and finely calibrates mask strength between scene foregrounds and backgrounds. As a result, individuals’ actions and interactions with others can be seen with enhanced clarity, and in the background of the scene, potentially vital details remain clear.

The independently-judged Benchmark Innovation Awards, held annually to reflect the views of systems integrators, consultants, and end-users who live and work with security technology every day, celebrate innovations that don’t just promise change but prove it in real-world deployments.

IDIS Smart Privacy Masks was described by the award organisers, Western Business Media, as “a smart, intuitive solution… a strong example of innovation guided by both performance and principle” in a tech category which they said was “the beating heart of any security system”.

In public settings with strict privacy and data protection requirements it helps to protect individuals, including those facing heightened risks, from unintentional exposure in live video feeds, especially when screens may be visible to unauthorized individuals, while supporting businesses meet the EU’s GDPR and UK privacy laws.

Brian Lee, Managing Director, IDIS Europe, said that the award reflected IDIS’s user-focused approach to technology innovation.

“We are delighted that IDIS Smart Privacy Masks came out on top in one of the industry’s most credible annual awards scooped a win in the most highly competitive and esteemed category. We are also thrilled that judges and Benchmark Magazine readers were particularly focused on innovation that is grounded in usability and collaboration, to deliver lasting value,” said Mr Lee. “This reflects our continual focus on developing game-changing video surveillance solutions that tackle real-world challenges and deliver value for our customers.”

To discover the benefits of IDIS Smart Privacy Masks click here and to learn more about IDIS solutions, please visit www.idisglobal.com or email uksales@idisglobal.com.  .